Social Media Experimentation

Jennifer Aaker, Stanford University, GSB

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Stanford GSB Professor Jennifer Aaker talks about corporate brand experiments, such as Terminal Man, a famed Twitterer for an airline company, and other unprecedented tests in social media communications. Her analysis is that companies that embrace and interact with individual commentary in digital media will be far ahead of those that try to quash those who freely share their opinions.

Nov 17, 2010

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