Scrappy Advertising Efforts

Debbie Sterling, GoldieBlox

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Debbie Sterling, founder and CEO of GoldieBlox, discusses the initial shock of seeing her small startup’s toys on retail shelves, as well as how crowdsourcing helped her overcome a lack of resources. She recalls turning to GoldieBlox supporters on Kickstarter to film a commercial and win a contest for an advertising slot during one of America's most-watched events, the Super Bowl.

Apr 26, 2017

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