Scrappy Advertising Efforts

Debbie Sterling, GoldieBlox

Debbie Sterling, founder and CEO of GoldieBlox, discusses the initial shock of seeing her small startup’s toys on retail shelves, as well as how crowdsourcing helped her overcome a lack of resources. She recalls turning to GoldieBlox supporters on Kickstarter to film a commercial and win a contest for an advertising slot during one of America’s most-watched events, the Super Bowl.