Eventbrite Co-Founder and CEO Kevin Hartz talks about how its fraud-deterrence team provides a competitive advantage in the market. Eventbrite Co-Founder and President Julia Hartz explains how focusing on people and talent creates a sustainable culture that will distinguish it from other tech companies.

Eventbrite Co-Founder and CEO Kevin Hartz discusses how an unexpected niche fueled business growth. He says that efficiency eliminated the cost of attracting new customers and allowed Eventbrite to invest more in engineering, product improvement and customer service.

Eventbrite Co-Founders Julia and Kevin Hartz share their insights on enduring dramatic shifts in the economy. They stress the importance of entrepreneurs having "healthy paranoia" and to always expect the worst because economic conditions inevitably swing to the extreme.

Eventbrite Co-Founders Julia and Kevin Hartz describe customers, capital and talent as the "nutrients" that startups need access to in order to survive. The wife-and-husband team stress the importance of close relationships with customers and getting their feedback, and how capital from investors is akin to sugar. "It gets you going, but it doesn't last," says Eventbrite CEO Kevin Hartz.