Crucial Startup Nutrients

Kevin Hartz and Julia Hartz, Eventbrite

Eventbrite Co-Founders Julia and Kevin Hartz describe customers, capital and talent as the “nutrients” that startups need access to in order to survive. The wife-and-husband team stress the importance of close relationships with customers and getting their feedback, and how capital from investors is akin to sugar. “It gets you going, but it doesn’t last,” says Eventbrite CEO Kevin Hartz.