Eventbrite Co-Founder and President Julia Hartz explains how a business's employees should reflect its product and the importance of "grit" and a can-do spirit. She also says a company's culture should be based on team-wide values in order for it to be a sustainable and centering force going forward.

Eventbrite Co-Founder and President Julia Hartz describes how she and her fellow co-founders, including her husband, Kevin, looked to democratize, not just disrupt, an industry through technology. She also speaks of the “eternal optimism” essential for entrepreneurs.

Eventbrite Co-Founder and CEO Kevin Hartz talks about how its fraud-deterrence team provides a competitive advantage in the market. Eventbrite Co-Founder and President Julia Hartz explains how focusing on people and talent creates a sustainable culture that will distinguish it from other tech companies.

Eventbrite Co-Founder and President Julia Hartz talks about discovering a vast and diverse underserved market and says the everyday event organizers who are Eventbrite's main customers dictated the direction of the company's growth.

Eventbrite Co-Founders Julia and Kevin Hartz share their insights on enduring dramatic shifts in the economy. They stress the importance of entrepreneurs having "healthy paranoia" and to always expect the worst because economic conditions inevitably swing to the extreme.

Eventbrite Co-Founders Julia and Kevin Hartz describe customers, capital and talent as the "nutrients" that startups need access to in order to survive. The wife-and-husband team stress the importance of close relationships with customers and getting their feedback, and how capital from investors is akin to sugar. "It gets you going, but it doesn't last," says Eventbrite CEO Kevin Hartz.