Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Everyone Gets What They Want

Kevin Weil, Novi

Instagram’s head of product, Kevin Weil, describes optimal conditions for business sustainability, where the incentives of users and advertisers are perfectly aligned. For Instagram, the goal is to create a mutually beneficial relationship — connecting advertisers to the customers they need, while at the same time presenting users with brands they love.