Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Everyone Gets What They Want

Kevin Weil, Novi

Instagram’s head of product, Kevin Weil, describes optimal conditions for business sustainability, where the incentives of users and advertisers are perfectly aligned. For Instagram, the goal is to create a mutually beneficial relationship — connecting advertisers to the customers they need, while at the same time presenting users with brands they love.