Clara Shih, Salesforce.com What No One Tells You About Entrepreneurship [Entire Talk] Entrepreneurship is full of important decisions and unexpected paths, and it will change your life.
John Melo, Amyris Biotechnologies Planning for the Market Even after the first round of financing, budding start-up Amyris Biotechnologies didn’t quite realize the potential of its assets or its market possibilities, says company CEO John Melo. The company
Elon Musk, SpaceX Viral Marketing The essence of viral marketing is making one customer sell to the other, says Musk. Instances of this include Friendster, hotmail, PayPal. The customer must love the product experience to
Greg Ballard, Glu Mobile First to Market Greg draws on his experiences at 3Dfx and GluMobile and states that being first to market is not necessarily an advantage. He suggests that it is often better to be
Geoffrey Moore, Mohr Davidow Ventures Fractal Markets Moore explains the concept of fractalization of markets when markets get out of the growth phase.
Max Levchin, PaypalPeter Thiel, Paypal Viral Marketing There is no set formula to make viral marketing successful. Rather, it depends on the situation. It worked with Paypal because customers were able to transfer money to non-customers, therefore
Kathleen Eisenhardt, Stanford University Market Selection Stanford Management Science & Engineering Professor Kathleen Eisenhardt defines and discusses different sized markets (emergent, growth and mature) and explains why growth markets are ideal for startups to enter.
Gajus Worthington, Fluidigm Establishing a Market If Fluidigm had not decided to market the crystallization chip, says Worthington, they would have developed a platform for doing large-scale parallel PCR. However, they decided against it because the
Judy Estrin, JLABS, LLC Perspective on IT Market Judy Estrin, co-founder of several technology companies, introduces her talk about her perspective of the IT market and lessons learned as an entrepreneur.
Joe Britt, DangerMatt Hershenson, Danger Marketing and the Hiptop Brand The success and genius of the Hiptop brand is arguably in its marketing. Danger actually gave carriers the choice of whether to use the Hiptop name and artwork or whether
Gajus Worthington, Fluidigm Finding a Market When in search for a market, Worthington advises not to focus the company too early. Though there is tremendous pressure in the beginning to focus, this is dangerous; once a
Scott Kriens, Juniper Networks Market Selection Scott describes his experience at Stratacom where for the first 5 years the company lost a lot of money and had modest revenue growth, and then after some refocusing of
Ken Wirt, palmOne, Inc. International Markets According to Wirt, Europe is ahead of the US in cell phone use. An example of this is the popularity of Bluetooth in Europe and its relative obscurity in the
Heidi Roizen, Threshold Ventures The M&A Market Roizen believes the M&A market has always been a primary source of liquidity. She explains why big companies examine burn rate and ways to cut cost before they purchase smaller
Fern Mandelbaum, Monitor Venture Partners The VC Market Today Mandelbaum is optimistic about the opportunities in the market today based on her assessment of holiday parties, which she believes are a valuable indicator of market climate.
Jeff Housenbold, Shutterfly Reframing the Photo Market Jeff Housenbold recalls that he was spending nearly two thousand dollars a year on Shutterfly.com before he came on as CEO. His personal experience – a family of growing memories
Tim Choi, Voltage Security Voltage’s Market Size Government regulations requiring the protection of sensitive information have led to an expansion of the security industry into a multi-billion dollar market. New legislation requiring companies to disclose security breaches
Gil Penchina, Wikia Entering a Global Market Wikia CEO Gil Penchina discusses the steps that entrepreneurs should take when entering a new and unfamiliar global market.
Stephanie Keller-Bottom, Nokia Innovent Collaborate to Enter Markets Stephanie Keller-Bottom, Director of Nokia Innovent, discusses how companies need to collaborate to bring their products to the market. She talks about the value that entrepreneurs bring to large companies
Lynda Kate Smith, mParticle In conversation with: Ravi Belani Marketing for Entrepreneurs [Entire Talk] Even the greatest technology doesn’t sell itself.
Steve Blank, Stanford University Assessing Customer and Market Risks The odds of success in Silicon Valley are about 1,000:1. How can so many good ideas fail to find their place in the market? Too many start-ups burn too many
Gary Morgenthaler, Morgenthaler VenturesDavid Morgenthaler, Morgenthaler Ventures Identifying a Nascent Market Opportunity While doing research at Stanford, Gary recognized that many problems with applications had to do with managing data and information. Gary co-founded his company, Ingres, with the aim of factoring
Tom Siebel, First Virtual Group Meeting the Carbon Tracking Market Facing the likelihood of carbon reporting and carbon tracking that will be necessary with upcoming cap and trade legislation, Tom Siebel, First Virtual Group Chairman, announces a new initiative to
Geoffrey Moore, Mohr Davidow Ventures Market Maturity Life Cycle Moore focuses on innovation and discusses the different stages in the market maturity life cycle.