As the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology entrepreneurship.
Related
Sophia Edelstein and Nathan Kondamuri,
Pair Eyewear
From Stanford Students to Co-CEOs [Entire Talk]
Mission and culture are essential to taking a company from its earliest days to unbelievable growth.
Video
51 minutes
Sophia Edelstein and Nathan Kondamuri,
Pair Eyewear
From Stanford Students to Co-CEOs [Entire Talk]
Mission and culture are essential to taking a company from its earliest days to unbelievable growth.
Clara Shih,
Salesforce.com
What No One Tells You About Entrepreneurship [Entire Talk]
Entrepreneurship is full of important decisions and unexpected paths, and it will change your life.
Video
48 minutes
Clara Shih,
Salesforce.com
What No One Tells You About Entrepreneurship [Entire Talk]
Entrepreneurship is full of important decisions and unexpected paths, and it will change your life.
Shiza Shahid,
Our Place
A Meaningful Entrepreneurial Path [Entire Talk]
Pursuing a meaningful mission can shape entrepreneurs, companies, brands and products.
Video
43 minutes
Shiza Shahid,
Our Place
A Meaningful Entrepreneurial Path [Entire Talk]
Pursuing a meaningful mission can shape entrepreneurs, companies, brands and products.