As the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology entrepreneurship.
Related
Luke Sykora,
Stanford University
Starting Up in a Downturn
An Entrepreneurial Thought Leaders mini-guide for aspiring founders facing a troubled economy.
Josh Makower, MD,
Stanford Byers Center for Biodesign
The Biodesign Innovation Process [Entire Talk]
Innovation isn’t random – it’s a process that can be learned, improved, and effectively deployed to solve specific problems.
Josh Makower, MD,
Stanford Byers Center for Biodesign
The Biodesign Innovation Process [Entire Talk]
Innovation isn’t random – it’s a process that can be learned, improved, and effectively deployed to solve specific problems.
John Felts,
Cruz Foam
Engineering Green Materials [Entire Talk]
To scale a technology, engineers need to think beyond the technology itself.
John Felts,
Cruz Foam
Engineering Green Materials [Entire Talk]
To scale a technology, engineers need to think beyond the technology itself.
