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Everything Starts With Who

Lynda Kate Smith, mParticle
In conversation with: Ravi Belani, Stanford University

Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith offers entrepreneurs a rubric to determine their target market and audience, so they can feel confident they’re pursuing a viable business opportunity. Drawing on her experience at Twilio, she illustrates how that company’s focus on entrepreneurial developers in particular enabled them to succeed with a precisely defined target market.