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Marketing Is a Strategic Conversation

Lynda Kate Smith, mParticle
In conversation with: Ravi Belani, Stanford University

Marketing involves way less fluff and way more science than many believe, argues Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith. Here, she offers her personal definition of marketing and stresses that marketing is about much more than just driving demand for a fully-fledged product. On the contrary, she argues, marketing can help drive strategic decisionmaking around fine-tuning the product and defining the customer.