Are you a Stanford student interested in MS&E 472? Check out our FAQ!

The Power of Brands

Lynda Kate Smith, mParticle
In conversation with: Ravi Belani, Stanford University

Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith explains that, at the start of the career, she thought branding was about a logo and a color scheme. She now understands that brands are much more powerful, and encompass a company’s actions, values, and interactions with the customer, as well as the customers’ overall feeling about the company.