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The Power of Brands

Lynda Kate Smith, mParticle
In conversation with: Ravi Belani, Stanford University

Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith explains that, at the start of the career, she thought branding was about a logo and a color scheme. She now understands that brands are much more powerful, and encompass a company’s actions, values, and interactions with the customer, as well as the customers’ overall feeling about the company.