Are You Building a Bridge or an Island?

Adam Pisoni, Abl Schools

Adam Pisoni, founder and CEO of Abl Schools, describes his view on how entrepreneurs approach problem solving: by creating bridges or islands. Islands must educate customers about a problem or opportunity. Bridges offer solutions to problems that customers already understand and create paths to new possibilities. Pisoni advises entrepreneurs to work on bridge solutions that address scalable, middle-of-the-market needs.