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Becoming a Media Company

Brit Morin, Brit + Co

Entrepreneur Brit Morin describes how Brit + Co pivoted away from building an app-based business to becoming to a media company, based on data showing the popularity of its content. Morin also discusses her decision to name the company after herself, in order to give it an identity that the press and public could relate to – adding that the "Co" stands for "community."