A media company on the Internet requires a lot of traffic to make it worth the time to make large-scale brand advertising happen, explains SlideShare CTO Jonathan Boutelle. His cofounder Rashmi Sinha said it's important for a Web site to make clear to their users how they intend to generate revenue and whether it's going to be through ads. Even when the site first launched, she continued, they have always had advertising. Sinha describes it as making a pact early on with their users that SlideShare will be an ad-driven service that they can use for free.
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A Brainy Approach to Innovation [Entire Talk]
Renowned neuroscientist David Eagleman shares his passion for translating the complexities of cognition into mind-blowing inventions and educational material for the masses. The public-television host, bestselling author and Stanford adjunct professor speaks with Tina Seelig of the Stanford Technology Ventures Program about his decision to leave the lab and dedicate his life to bringing scientific discoveries into the world.
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Carlos Watson,
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