Clarity of Business and Price

Mike Maples Jr., Floodgate

Floodgate Co-Founder Mike Maples Jr. explains how a venture’s business model is rooted in the uniqueness of its product and a clear understanding of how much customers want it. Establishing those will guide pricing and profit, according to Maples, who adds, “Customers often will pay more money when the price is clear. And they will often resist paying less money when the price is unclear.”