Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Content Creators as the Brand

Brian Murray, HarperCollins
In conversation with: Tina Seelig, Stanford University

According to Brian Murray, CEO and president of HarperCollins, the publishing industry has traditionally functioned using a business-to-business model, eschewing direct relationships with consumers. In conversation with STVP Executive Director Tina Seelig, Murray explains why his company puts its authors forward as the brand.