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Copy Exactly: Establishing Competitive Manufacturing Capabilities

Craig Barrett, Intel Corporation (Formerly)

Intel was a marvel at technology and invention from its 1980’s-era inception, recalls former Chairman of the Board and veteran company insider Craig Barrett. But the company’s strong suit was not manufacturing; in fact, they were often undersold on their own products by Japanese competitors. To improve their skills in this arena, Intel executives performed significant benchmarking of their overseas product producers, and a decade later they’d learned to standardize production across multiple factories.