Decision-Making in Risky Spaces

and Kiki Freedman, Hey Jane
In conversation with: Melissa Valentine, Stanford University

Kiki Freedman, CEO and co-founder of Hey Jane, and Jerrica Kirkley, chief medical officer and co-founder of Plume, explain how their companies navigate risk when their services run into the limits of state laws and regulations. They give examples of times they’ve made difficult decisions while considering the needs of their patients, their employees, and their companies as a whole.