Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Emotion Over Everything

Susan Koger, ModCloth

“In the same way emotion connects customers to a brand, it connects a team to the work,” says Susan Koger, co-founder and chief creative officer of ModCloth, explaining that belief in a company’s mission matters internally and externally. For a business to endure, its customers and employees must both feel good about it, Koger says.