Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Emotion Over Everything

Susan Koger, ModCloth

“In the same way emotion connects customers to a brand, it connects a team to the work,” says Susan Koger, co-founder and chief creative officer of ModCloth, explaining that belief in a company’s mission matters internally and externally. For a business to endure, its customers and employees must both feel good about it, Koger says.