James Kanoff, co-founder and board director of the Farmlink Project, observes that an effective way to attract funds to a nontraditional project is to start small — show you can actually do something and it’s value. Ben Collier, co-founder and CEO of Farmlink, emphasizes how important it is to ethically enter a new space with a learning mindset, and be willing to understand the work of those who came before you and how you can add to it.
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