Hard Lessons in Hardware

Chris Anderson, 3D Robotics

3DR Co-Founder and CEO Chris Anderson explains how Chinese drone maker DJI crushed U.S. competitors by outdoing them in all areas: design, marketing, software, pricing and product-release strategy. Anderson says consumer-hardware companies in America must know that Chinese firms don’t just copy others, but present a real threat due to strong engineering, low-cost manufacturing and rapid innovation cycles.