Honing in on Results

Josh Makower, ExploraMed

In the field of innovation, decide what you want the end result to be before you invent it, advises ExploraMed CEO Josh Makower. In addition, he advises a disciplined approach toward innovation that focuses on living inside of a problem to understand it to exhaustion. The end result, he asserts, is that entrepreneurs can focus more directly on producing results of value, rather than simply falling in love with a single idea.