Snap Inc.’s Global Head of Integrity & Compliance Legal, Nicole Diaz, explores what “enlightened self-interest” can look like, focusing on her own experience at Snap. In particular, she examines how CEO Evan Spiegel’s response to the murder of George Floyd — a letter that in part called on companies to pay their fair share in taxes — is a practical example of enlightened self-interest in practice, since systems that combat income inequality and racial inequities will lead to a brighter collective future.