Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Innovation By Vertical Integration

Jesse Levinson, co-founder and chief technology officer at Zoox, discusses how creating everything in-house is intended to give the autonomous-vehicle startup a strategic advantage, likening the arrangement to Apple’s decision to control all aspects of creating the iPhone. For such a complex undertaking, Levinson says vertical integration makes sense, especially in order to introduce true innovation.