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Know What You Want and Set Objectives

Mark Forchette, OptiMedica

OptiMedica CEO Mark Forchette recounts a chance encounter with Ray Kroc, the legendary leader of McDonald’s. While working a summer job between high school and college, Forchette had the opportunity to have a one on one conversation with Kroc, a conversation that left Forchette with the lasting reminder to set big objectives in life.