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Let the Challenge Consume You

Ethan Brown, Beyond Meat
In conversation with: Toby Corey, Stanford University

Humankind has consumed meat for 2.5 million years, yet Beyond Meat founder, president and CEO Ethan Brown found a way to completely reimagine it. At some point, product improvement has to move beyond increasing efficiencies. He advises entrepreneurs pursuing a breakthrough product to lose themselves in the issue and let the problem become all-consuming.