Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Make Your Message Relevant

Conservation International CEO M. Sanjayan explains why environmentalists haven’t historically been effective at communicating the importance of the problems facing our planet. Engage people by making your call to action reasonable, and speak to their interests, not yours, says Sanjayan, in conversation with Stanford Professor of the Practice Tina Seelig, who teaches in the university’s Department of Management Science & Engineering.