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Massive Markets = Permanent Competition

Aicha Evans, Zoox
In conversation with: Heidi Roizen, Stanford University

Autonomous vehicle startup Zoox has many competitors, but given that it’s chasing a multi-trillion-dollar market opportunity, that doesn’t bother CEO Aicha Evans. In this clip, she advises founders in crowded markets to keep an eye on competitors, but remain grounded in their own mission and fundamental beliefs.