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Matching Your Product to Customers

Scott Summit, Bespoke Innovations

Bespoke Innovations Co-Founder Scott Summit shares his company’s challenge in finding a working business model and matching product to customers in a viable market. Originally inspired to bring prosthetic legs to customers in the developing world, Summit and his team faced issues of cost, time and complexity, which lead them to eventually focus on higher-end offerings for customers in the U.S. market.