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Measure the Downsides

Jon Zieger, Responsible Innovation Labs
In conversation with: Riitta Katila, Stanford University

Responsible Innovation Labs executive director Jon Zieger observes that, when startups create problematic incentives early on, those incentives can take over and become nearly impossible to change. He suggests that by measuring the potential downsides of new technologies when they first emerge, technology companies may be better equipped to change problematic incentives before they become integral to the business.