In biotech, observes Vir Biotechnology president and CEO George Scangos, it’s especially crucial to fully understand the market, and the means by which a new therapy will be purchased, prescribed and distributed. Many scientifically successful drugs, he points out, have been commercial failures—further demonstrating the importance of making sure the market is prepared to accept (and pay for) a new therapy.
Related
James Reinhart,
thredUP
Scaling Sustainable Fashion [Entire Talk]
Building a marketplace business is inherently challenging, but the upsides are huge if you can find a new way of connecting supply and demand.
James Reinhart,
thredUP
Scaling Sustainable Fashion [Entire Talk]
Building a marketplace business is inherently challenging, but the upsides are huge if you can find a new way of connecting supply and demand.
Lynda Kate Smith,
mParticle
Marketing for Entrepreneurs [Entire Talk]
Even the greatest technology doesn’t sell itself.
Lynda Kate Smith,
mParticle
Marketing for Entrepreneurs [Entire Talk]
Even the greatest technology doesn’t sell itself.
Justin Kan,
Twitch
Finding Fulfillment in Entrepreneurship [Entire Talk]
To find satisfaction in entrepreneurship, seek joy in the process as much as the outcome.
Justin Kan,
Twitch
Finding Fulfillment in Entrepreneurship [Entire Talk]
To find satisfaction in entrepreneurship, seek joy in the process as much as the outcome.
