Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Proving the Business Case

Adam Lowry, Method

Method Products had a lot to prove when trying to take on some of the world’s largest consumer brands, according to company co-founder Adam Lowry. Here he tells the story of trying to land a major retail account, and how resourcefulness and an emphasis on design helped to close the deal.