Reasons to Start a Company, Part 2

Steve Garrity, Hearsay Systems,
Tristan Harris, Time Well Spent,
Joshua Reeves, Gusto,
Jeff Seibert, Digits
and Clara Shih, Hearsay Social

Kimber Lockhart, cofounder of Increo Solutions, Inc. with Jeff Seibert, believes that starting her company was part of the general process of solving a business problem. Jeff Seibert says that it was all about building the right product in an environment that allows him to do a vast variety of tasks. Tristan Harris, founder of Apture, admits he didn’t necessarily want to start a company nor build a product. What he really was interested in was how to solve the problem of creating a rich news environment on the Web.