Patrick Schmitt and Jenny Xia Spradling, co-founders and co-CEOs of FreeWill, advise entrepreneurs on how to maintain their company values as their ventures grow. Values established early on will perpetuate as new employees come in, they find, if leaders are consistent, and reiterate the values often.
Related

Annie Hockey,
Column
Reimagining Fintech [Entire Talk]
The banking industry poses complex regulatory challenges for fintech entrepreneurs — but the space is ripe for innovation.
Video
44 minutes
Annie Hockey,
Column
Reimagining Fintech [Entire Talk]
The banking industry poses complex regulatory challenges for fintech entrepreneurs — but the space is ripe for innovation.

Elise Densborn,
Splendid Spoon
From Customer to Co-CEO [Entire Talk]
Passion for a brand or industry can be an incredible starting point for gaining entrepreneurial experience.
Video
45 minutes
Elise Densborn,
Splendid Spoon
From Customer to Co-CEO [Entire Talk]
Passion for a brand or industry can be an incredible starting point for gaining entrepreneurial experience.

Dante Disparte,
Circle
Ethical Crypto Innovation [Entire Talk]
To build a better crypto industry, start with ethics.
Video
48 minutes
Dante Disparte,
Circle
Ethical Crypto Innovation [Entire Talk]
To build a better crypto industry, start with ethics.