Social Mission First

Leila Janah, Samasource

Entrepreneur Leila Janah explains why she calls her startups Samasource and LXMI “social” enterprises, a business model she credits to Nobel Peace Prize winner Muhammad Yunus, inventor of the micro-finance movement aimed at social impact. “What I wanted to build was a company that would measure itself based on how many people we moved out of poverty each year,” Janah says.