Delivering great financial performance and products isn’t enough, argues PagerDuty CEO Jennifer Tejada. She describes how she has transformed PagerDuty into a significantly more diverse company over the past three years, and urges entrepreneurs to “set the tone from the top” when it comes to diversity and other core values. Creating a culture that is bold and outspoken about its values, she observes, is one of the most rewarding aspects of leading a company.