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Survive Until the Market is Ready

Bill Gross, Idealab & eSolar

A number of companies born from Idealab were started way too soon, says Founder and CEO Bill Gross. However, a number of these firms went on to success, as Idealab fostered their development until the market was ready. In this clip, Gross explains why solid cash management is often the key tool in surviving until customer demand, or acquisition interest, adequately develops.