Take Bold Action

Marten Mickos, Eucalyptus Systems, MySQL AB

“If you’re a disruptor, you must play a bold and fun game with the big guys,” says Eucalyptus CEO M�rten Mickos. During his previous tenure as CEO of MySQL AB, the management team encouraged Mickos to take bold action when a large competitor outmaneuvered the company for a critical acquisition. Mickos tells the story of how MySQL AB turned this challenge into a successful marketing opportunity.