The shipping industry isn’t built on logic; it’s built on centuries of experience and expertise. But it hasn’t adopted technology to the fullest. Ryan Petersen, CEO and founder of Flexport, recognized this opportunity to put technology to work to streamline the process. “A lot of the world’s problems you can’t deduce from first principles,” he says. In order to truly understand how you can make an impact with your customers, you have to meet them face to face – you can’t build your product alone and hope it will work.