The Collapsing Cost of Product Building

Ann Miura-Ko, Floodgate

Price drops in mass market technology, open-source software, crowd-sourcing, and cloud computing have vastly reduced the costs necessary to build new products in the Internet age. In this clip, FLOODGATE Fund co-founding partner Ann Miura-Ko points out how these elements have converged to create rapid prototyping flexibility, and a never-before-seen ease and ability to tailor new products to market.