The Equity Question

Kevin Systrom and Mike Krieger, Instagram

Instagram Co-Founder Kevin Systrom is confused as to how equity distributions are handled by other startups. Here he advises founders to be as fair and generous as possible, throughout the different stages of startup growth. Fellow Co-Founder Mike Krieger also articulates why equity shares should rightfully be based on the level of risk involved, when a founder or early employee decides to join the startup.