The Freemium Business Model

Aaron Levie,

At’s inception, customers were charged for storage when they signed up. However, CEO and Co-Founder Aaron Levie, and his team, realized they wanted to grow the customer base by lowering barriers to product adoption. In this clip, Levie describes the company’s successful implementation of the “freemium” business model, which not only increased their number of customers, but also served as a differentiator from larger competitors.