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The Importance of Mortar to Bricks

James Beshara, co-founder and CEO of Tilt, uses the metaphor of bricks and mortar to illustrate the relationship between the individual and the team, strategy versus culture, and results versus process. “The difference between bricks and mortar is … a single finger can push over a stack bricks,” Beshara says. “The mortar can help it withstand a hurricane.”