The Inventure Cycle

Tina Seelig, Stanford University

Tina Seelig, professor of the practice in Stanford’s Department of Management Science & Engineering, introduces the “Inventure Cycle,” a framework that defines four main elements for bringing ideas into the world: imagination, creativity, innovation, and entrepreneurship. Seelig, also executive director of the Stanford Technology Ventures Program, describes how each concept relates to each other in a virtuous cycle.