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The Principles of Lean

Steve Blank, Stanford University

Steve Blank, creator of the Lean LaunchPad approach to entrepreneurship, summarizes the methodology’s most important concepts: from the framing of a startup’s core hypotheses about commercialization, to testing those assumptions through customer feedback and building a “minimum viable product” that gets improved upon via “agile engineering.” Blank, an adjunct professor at Stanford, begins by parsing how established companies and startups plan their business.