Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

The Rise of ‘Smart Assistants’

Rich Barton, Zillow Group

Rich Barton, co-founder of popular sites such as Expedia, Zillow and Glassdoor, says the deluge of information and options confronting consumers has given rise to a major business opportunity: “smart assistants” that can sift through everything, make recommendations, and even anticipate what we want. Consumers have grown accustomed to immediacy in the digital age, Barton notes.