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The Risks of Listening Too Much to Your Users

John Adler, Accuray
and Trip Adler, Scribd

“Listen to users too much, you build a bad product,” believes Scribd’s Trip Adler. While analytics data can provide helpful information, he cautions that if you listen only to feedback from the most vocal users, you risk building a product that will appeal to a small niche market. Accuray founder John Adler agrees — listen to your users, but base your decisions on your own vision for your product.