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Trust Your Gut to Pivot

Alexi Robichaux, BetterUp
In conversation with: Toby Corey, Stanford University

BetterUp CEO Alexi Robichaux jokes that the company’s initial business model led to “the worst app ever built.” Humbled by that mistake, he and co-founder Eddie Medina pivoted BetterUp by returning to their original gut instinct: connecting professional coaches directly to consumers. That decision, in turn, led to another major insight. By pursuing an enterprise model rather than a consumer model, they found, they could make the product work better for everyone.